New Verticals New Value Add and Fiber. What you can do to protect your accounts. BIG CABLE is coming for rural business customers. The following information highlights results from Fierce Wireless, Light Reading, RDOF, SCTE, Deloitte, Gartner and various other industry sources. Charter’s CFO said the company’s $5 billion multi-year rural broadband expansion plans will begin 2021 but the bulk of the deployment will occur in 2022. FierceWireless 3/8/21 This article identifies cable’s plans and steps that rural carriers can take to protect current accounts, grow revenues and loyalty and acquire new accounts. Future updates will cover the MSOs 10G plans, 5G backhaul plans as well as the new OTT competitors. They say it’s easier to fight the enemy you know than the one you don’t. With uber competition confronting every industry, companies must invest to fight rivals. It is tough, challenging….yet strangely reassuring to take on familiar opponents. However, focusing on traditional rivals has often blinded companies to…
